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Why choose Vanguard?
Value to investors
Our low-cost approach can help you make the most of your clients’ money.
50 years of experience
We’ve been taking a stand for investors since we were founded in 1975.
Choice of strategies
We have a long history of active management, pioneered index investing and offer a wide range of ETFs.
USD 10.1 trillion AUM(1)
We’re one of the largest asset managers in the world.
(1) Data as of 30 April 2025.
Insights
Thoughts on topics that matter to you and your clients.
Dec 11, 2025
ETF flows stay positive in choppy November
Despite market uncertainty, we saw continued net inflows into both equity and fixed income ETFs, albeit at a slower pace than in recent months.
Dec 11, 2025
ETF flows stay positive in choppy November
Despite market uncertainty, we saw continued net inflows into both equity and fixed income ETFs, albeit at a slower pace than in recent months.
The Vanguard difference
Our unique mutual ownership structure in the US, where we are owned by our clients*, means our interests are aligned with those of our investors globally. It is this structure that underpins our core purpose, which is to take a stand for all investors, treat them fairly and give them the best chance for investment success. Read our guides to discover the true Vanguard difference.
*The Vanguard Group, Inc. is owned by Vanguard's US-domiciled funds and ETFs. Those funds in turn are owned by their investors.
